The MA course is designed to qualify students for leading positions in international enterprises. In addition to the core subjects, which deal specifically with developing skills in international marketing and sales, one of the key assets of the program is its focus on strategic management decisions.
The MA course is a full time consecutive study program. In line with the concept of “applied sciences”, teaching takes place in small groups and academic staff are selected with special reference to their professional experience.
The program attaches great importance to improving general analytical techniques and intercultural competences. The student mix is international and the language of instruction is English.
This program was one of the first German Master programs in Business Administration which successfully passed the official German accreditation procedures newly established in spring 2000. It was successfully reaccredited until 2012.
